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Print encyclopedias have been gradually edged out by online resources, most recently Wikipedia, the free, crowd-sourced encyclopedia that was started 11 years ago. “When they thought it would be around forever, there was no rush to buy one,” Mr.
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The encyclopedias, which weigh 129 pounds a set, are being bought mostly by individual consumers, people who are calling Britannica and paying in full on their credit cards, the company said. The sales staff has been so overwhelmed by calls that Britannica’s chief marketing officer has been answering phones to help out.
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The print Encyclopaedia Britannica reached their peak in 1990, when 120,000 sets were sold domestically.) Britannica continues today to offer its encyclopedia and other products online. The 2010 issue of the 15th edition was the last printed version of Britannica. The company expects the remaining 1,000 sets to disappear by mid- to late April. In 1985 there was a revision of the 15th edition that resulted in its final structure of a 12-volume Micropedia, 17-vol Macropedia, 1-vol Propaedia, and 2-vol Index. That is in line with an average week’s sales for some of the periods when the company had a fully staffed sales force. Since then, it has sold about 1,050 each week, or From The New York Times Media Decoder : In an acknowledgment of the realities of the digital age and of competition from the Web site Wikipedia Encyclopaedia Britannica will focus primarily on its online encyclopedias and educational. Less than three weeks later, the bulk of them are gone.Įager buyers have rushed to snap up the last printed sets of the encyclopedias, with only 1,000 left to be sold, said Jorge Cauz, the president of Encyclopaedia Britannica, a company based in Chicago.īefore it announced the end of the print edition on March 13, Britannica was selling the encyclopedias at a languid pace of about 60 each week, at a $1,395 price tag. Of the 12,000 sets printed for the final 32 volume 2010 edition, 4,000 are still available (at 1,395). In 1933, the Britannica became the first encyclopaedia to adopt “continuous revision”, in which the encyclopaedia is continually reprinted and every article updated on a schedule.įollow MadMike’sAmerica on Facebook and Twitter, and don’t forget to visit our HOME PAGE.When Encyclopaedia Britannica announced last month that it was discontinuing its print editions after 244 years, company executives noted that there were 4,000 sets of the final 32-volume 2010 edition left in a warehouse,
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Beginning with the 11th edition, the Britannica shortened and simplified articles to broaden its appeal in the North American market. Its rising stature helped recruit eminent contributors, and the 9th edition (1875–1889) and the 11th edition (1911) are landmark encyclopaedias for scholarship and literary style. The encyclopaedia grew in size by its fourth edition (1801–1809) it had expanded to a well-known 20-volume set. Ap9:56 pm When Encyclopaedia Britannica announced last month that it was discontinuing its print editions after 244 years, company executives noted that there were 4,000 sets of the. It was first published between 17 in Edinburgh, Scotland as three volumes. The Britannica is the oldest English-language encyclopaedia still being produced. Britannica ' s final print edition was in 2010, a 32-volume set. The company will focus only on the online edition and other educational tools. The iPad, Kindle and Nook claim another victim. In March 2012, Britannica's president, Jorge Cauz, announced that it would not produce any new print editions of the encyclopaedia, with the 2010 15th edition being the last. Visitors to Britannica’s website in 2011 topped 450 million. 7 million sets have been sold in 244 years. By 1996, that number had fallen to just 40,000. Jorge Cauz, Encyclopedia Britannica’s president, said the top year for the printed encyclopedia was 1990, when 120,000 sets were sold. Normally selling 60 a week, after the announcement, orders jumped to a 140 a day.Īn ad for the 1913 edition of Encyclopaedia Britannica Publishers, Encyclopaedia Britannica, Inc., say they are overwhelmed with orders for the final edition and they are down to fewer than 800 copies of the $1,395 set. Read about the ongoing humanitarian crisis in. Published in association with Time Magazine, the Encyclopaedia Britannica Almanac 2010 includes more coverage of key subjects such as the arts, business, people, science, and the world than other leading almanacs. After announcing the news in mid-March, the publishers are saying copies of the 32-volume set are flying of the shelves. The Encyclopaedia Britannica 2010 Almanac, is the complete source for fast facts.
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Read Time:1 Minute, 34 Second After 244 years of continuous publication, the current update of Encyclopaedia Britannica print edition will be its last.